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Few things can hit the market as hard as the American consumer’s mood.
The impact isn’t always direct or proportional or even immediate, but it touches almost everything, and many stocks virtually live or die by consumer sentiment.
Last week we looked at what sentiment will do for… and to… Costco. This week, we’re going to get into another bellwether stock, Nike, which pulled in $51.5 billion in revenue last year.
Nike’s going to report earnings a week from today, so let’s see if we can connect the dots and predict what Nike’s upcoming report is going to look like, and what we can expect from the stock.
Let’s get started…
