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Why I Sold Pepsi While It Kept Climbing

Hey Trader, Here’s how I decide when to take profits. My consumer staples climbed 10% to 20% in October. That’s like getting a full year’s…

The Market’s New Safe Trade Has Nothing Behind It

Today the name of the game is pretty much buy anything at any price, as long as that anything is not technology. Look at the…

Wall Street Is Crying Over A Market That’s Barely Moved

Somebody talked to me the other day like it was 2008. I’m not trying to be mean, but what is wrong with you, man? If…

Monday, November 2, 2026 – Tony’s Pre-Market Playbook

New Week, New Opportunities — Will Buyers Step Up?by Tony Rago New week, new opportunities! After last week’s big tech sell-off, the question now is…

The Boeing Rule That Cost Me $4,000

Hey Trader, Years ago, I worked a trading desk alongside Don Kaufman. That’s where I learned to avoid stocks with lumpy earnings. I was the…

My First 2 Trades Were Winners. Then Came the Hard Part.

Hey trader, I spent Tuesday morning at the doctor’s office for my annual physical. Oddly enough, it took me back to the written trading plan…

Where Big Money Leaves a Fair Value Gap on the Nasdaq

Hey Trader, A buddy of mine used to work on a trading desk in the pit. He’d show me the messages big traders sent him….

What Bailing Early Cost My Trading Room

Hey trader, On Monday, my gut told me to get out of an ES long. ES is the S&P 500 futures contract, and my trading…

Where the Real Selloff Starts

https://youtu.be/_tGzxa0gq54 The S&P 500 dropped 2% on what I’m calling Red Friday. The Nasdaq fell as much as 4.5% before it bounced. Neither move means…

The Volatility Futures Just Did Something They Haven’t Done In 6 Months

The volatility futures inverted this morning, and they haven’t done that in six months. VIX futures let traders bet on where the VIX, Wall Street’s…

I Heard This Same Talk On A Trading Floor In 2000

People keep telling me they’re getting killed. With all due respect, we haven’t even begun to sell off in the S&Ps. The S&P 500 was…

Friday, October 30, 2026 – Tony’s Pre-Market Playbook

October’s Final Session — Bounces to Sell?by Tony Rago It’s the final trading day of October, and we’re setting up for what could be a…

Where $13.7 Billion Fled Today

https://youtu.be/swQQ8-i-qxU Three out of every four S&P 100 stocks closed higher today. Blake Young still calls it a warning. He tracked the money underneath. $13.7…

Options Volume Fell 20% On Fed Day, And Nobody Can Tell Me Why

Only 56 million options contracts traded yesterday. That number comes from the OCC, the Options Clearing Corporation, which reports every listed option that trades in…

Wall Street Is Hiding In The Banks, And That’s Insane

The banks were up 1.6% this morning while the NASDAQ was down almost 2%. With all due respect, it’s getting downright insane when you’re buying…

Get Paid Where You’d Stop Out

Hey trader, On Thursday, I priced a General Motors trade built around selling a put, and it could pay me even if GM went nowhere….

Thursday, October 29, 2026 – Tony’s Pre-Market Playbook

GOOGL Shakes the Tape — Will the Bulls Hold?by Tony Rago The FOMC announcement gave us a muted reaction and more range-bound trading, but GOOGL’s…

Where I’d Short This Bounce

https://youtu.be/_8B2uyRjrhY The semiconductors finally got their bounce. I’m treating it as a bounce and nothing more. SMH looks like a classic rip your face off…

Stop Buying Right Before A Stock Turns

Hey Trader, I get emails all the time from traders who bought at the wrong spot. One of them is down 75 on Meta. If…

Wednesday, October 28, 2026 – Tony’s Pre-Market Playbook

Fed Day — Protect Your Capital Firstby Tony Rago It’s Fed Day, and with interest rates expected to remain unchanged, the real focus will be…

Why I Sold Pepsi While It Kept Climbing
The Market’s New Safe Trade Has Nothing Behind It
Wall Street Is Crying Over A Market That’s Barely Moved
Monday, November 2, 2026 – Tony’s Pre-Market Playbook
The Boeing Rule That Cost Me $4,000
My First 2 Trades Were Winners. Then Came the Hard Part.

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Don Kaufman

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Market insights and trade ideas from former market maker Don Kaufman.

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Spot institutional activity early and position ahead of the crowd before momentum takes off.

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Precision stock picks targeting high-probability breakout opportunities before they run.

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